NAMASTE ACADEMY SOCIAL MEDIA POLICY
This policy governs the publication of and commentary on social media by employees and students of Namaste Academy. It provides practical advice to ensure employees and students use such sites responsibly.
NAMASTE ACADEMY SOCIAL MEDIA GOALS
Emerging platforms for online collaboration are fundamentally changing the way we work, offering new ways to engage with stakeholders, colleagues and the world at large.
Given the large proportion of the population using social networking sites, educational institutions such as Namaste Academy can benefit through engaging with social media. Having a corporate presence on social networking sites can lend credibility when engaging parents, students, staff and the wider community and we believe it can build stronger, more successful business relationships.
WHO OWNS AND IS RESPONSIBLE FOR SOCIAL MEDIA CONTENT RELATING TO NAMASTE ACADEMY?
Namaste Academy is the owner of the content it uploads relating to its officially branded social media sites. This content is managed and updated by selected members of staff. Content uploaded by independent members of the community and any member of staff and students not selected to represent School through ‘official’ channels on any Namaste Academy site and on other social media sites, is not necessarily the view represented by the School.
EMPLOYEE AND STUDENT REPRESENTATION ON ALL SOCIAL MEDIA SITES
As a student or member of staff at Namaste Academy, you should follow these guidelines:
- The standard of your conduct as a student or employee at Namaste Academy, both online and offline is important. The way you act online, if inappropriate, could lead to disciplinary action.
- If you identify yourself as an employee or pupil of Namaste Academy, you should act responsibly at all times and uphold the reputation of the School.
- In no circumstances should staff and students post anything offensive, sensitive, disrespectful or inappropriate to the business of Namaste Academy, its employees, its students, parents, management and former staff and students.
- Staff and students should always pause and give careful thought before posting and replying to comments. Responses should not be rushed but dealt with in a timely manner.
- Neither any member of staff nor any student may visit pornographic or otherwise offensive sites at School. Nor must they engage with sites promoting illegal activity or with any extremist political or religious group.
- Use of the Namaste Academy logo, branding and strap lines may not be used without permission from the School.
- Employees using corporate social media profiles on behalf of Namaste Academy must adhere to a certain tone and style for all posts, using professionalism and excellent English at all times.
- Remember that everything you post online is public, even with the strictest privacy settings. Once something is online, it can be copied and redistributed. Presume that everything you post online will be permanent and will be shared.
- Respect copyright laws – Show respect for copyright and use of material owned by others. You should never quote more than short excerpts of someone else’s work, and always acknowledge the original author/source.
- Be the first to respond to your own mistakes – if you make an error, be up front about your mistake and correct it quickly. If someone accuses you of posting something improper, deal with it quickly – better to remove it immediately.
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SOCIAL MEDIA TIPS
- The best way to be interesting, stay out of trouble, and have fun is to write about what you know. There is a good chance of being embarrassed by an expert, or of being inaccurate if you write about topics you are not knowledgeable about.
- Quality matters – use a spell-checker. If you’re not design-oriented, ask someone who is whether your post looks smart, and take their advice on how to improve it.
NETWORKING WITH PARENTS
School staff are allowed to network online with parents through sites such as LinkedIn, Zoom and FB and must conduct themselves in their online interactions with parents according to the same standard of behaviour that is demanded of in-person interactions with professionalism governing at all times.
WHAT HAPPENS IF NAMASTE ACADEMY’S POLICY IS BREACHED BY STAFF OR STUDENTS?
Complaints about the use of social networking sites or other online activity will be taken as seriously as real-world events. Cyber-bullying for example, can be upsetting, and sharing confidential information online can be more damaging than sharing it verbally. If there is inappropriate posting or activity, or posting could cause damage to the School and its reputation, the following steps will be taken: –
Where possible the incident will be documented through a screen capture, in which the URL should be visible. Activity will be evaluated to ensure that the staff member or student in question was in fact the person who posted or published the content. The School Principal will investigate the incident promptly before taking an appropriate action.